I produced this spot in 1994 with Andy Ozark while at Bozell Advertising in Detroit. It won the coveted Grand Prix at the Cannes Lions festival along with many other awards including a Gold Effie. The spot was shot by Eric Saarinen on a glacier outside of Haines Junction in the Yukon Territory. Digital Domain did the effects work. The biggest challenge was figuring out a way to make the '‘snow sub’' we were towing with a snow cat make a left hand turn.
Since there is no actual vehicle in the spot, it is still aired today, and people visualize different Jeeps under the mound that weren’t even built when the spot was produced
- For Jeep
- Type Automotive, television, Award, Cannes Grand Prix, Gold Effie