John is a 30+ year marketing and advertising veteran who has been honored with every industry award, including an Emmy and the coveted Grand Prix at the Cannes Lions International Advertising Festival. John is a solutions-minded producer interested in using his expertise to help clients create extraordinary content and realize efficiencies. He enjoys balancing the need for excellence with budget realities and enjoys long lasting relationships with clients.

John has primarily worked in automotive, food, industrial and fintech segments. He recently completed productions for Ford, GMC, Rocket Mortgage and International Extrusions. He has vetted and negotiated costs to develop, produce and direct content for broadcast and digital platforms, including the television show “Autoweek’s Vinsetta Garage,” producing 13 original episodes for the Velocity Channel.

John brings a fresh perspective to his work and finds novel solutions to challenges in order to achieve the best end result for the client. A variety of clients have benefitted from his experience, including Rocket Mortgage, Ford, Cadillac, Jeep, USA Credit Union and Hudsonville Ice Cream. John was at the center of the history-making resurgence of Cadillac in 2002, a case study that continues to be referenced by advertising professionals.

John has led commercial and content production at many of the global advertising firms – overseeing all aspects of production from specifications and budgeting to on-set problem solving and client management. He has directed and produced content for Autoweek and his own company: One Better Productions; working with clients and resources for the successful completion of production.

John builds and works with strong, innovative teams, attending to all the details, and ensuring all goals and objectives are met or exceeded on time and within budget. John knows how to stretch a dollar and make the most out of all his resources.