Eagle was the red-headed step child for Chrysler, and was always fighting for space among the mainstream Chrysler and Dodge brands. AS SVP, head of Production, I produced a series of ads for Eagle, casting Greg Kinnear as the perfect '‘anti-spokesperson.’' Bob Giraldi directed Greg’s wry wit to show off the vehicles.

Feature director Sydney Pollack saw Kinnear in these spots and was inspired to cast him in '‘Sabrina’' with Harrison Ford, launching Greg’s film career.

  • For Eagle
  • Type Automotive, television, celebrity, humor