Quiznos invented the toasted sub, but was getting out-maneuvered by Subway. They needed a new approach to their communications that emphasized the quality ingredients and proper preparation they put into making every sub.
As Managing Director at Topolewski LLC, I directly interfaced with the client, developed strategy and creative ideas, and produced a series of spots that talked about the Quiznos way of making a sub, versus the '‘wrong way.’'
- For Quiznos
- Type Food, television, qsr