I went to D'Arcy specifically to work on Cadillac. This American icon was about to be reincarnated, and I jumped at the chance to participate. Prior to the Effie award winning campaign launch during the Super Bowl in 2002, no one would have put Cadillac and Led Zeppelin in the same sentence, much less on the air. As SVP Broadcast Production, I oversaw that deal, along with Director Scott Hick's imagery, and helped propel Cadillac to record sales and a turnaround that will be studied for years to come
